Tamedia Advertising

Tamedia Advertising is the advertising arm of Tamedia’s Swiss media brands (20 minutes, Tribune de Genève, 24 heures, among others). I grow a portfolio of 450 clients and 1,650 prospects across Vaud and Geneva.

Managing a portfolio this size solo means constant trade-offs: who deserves an hour of prep, who gets an automated follow-up, how not to lose track of 1,650 prospects.

On top of that sits a cross-functional one: driving day-to-day AI adoption in a sales team seasoned in traditional methods.

The teams said it plainly: the production cost of a piece of content was never clear. In a meeting, you could not name a price. You had to deflect, dig through the catalogue, email the Commercial Content team, then wait for a quote. Half a day.

I built PK-Calculator, which works that cost out from catalogue and custom pricing. The rep has the number in two minutes, during the meeting. 50+ salespeople use it.

Same logic upstream of the sale. A brief, an email or a meeting write-up goes in; a prospecting plan comes out, with the follow-up email, the script and the quote. Built by hand, that plan could take half a day depending on the size of the project.

As Key User, I set up automatic follow-up on deals with no activity for fifteen days. Fewer things forgotten, a cleaner pipeline, less revenue lost for no reason.

I also built an agent that answers users’ HubSpot questions from the internal documentation. 50+ salespeople use it, it is still running and I keep it up to date.

There was resistance at first. What unlocked it was a demo in a team meeting: the more technically curious picked it up immediately, once they saw the time it saved. The rest followed in ones and twos.

The test I apply to an internal tool: is anyone still using it three months after rollout? The answer is decided after the launch.

+18% revenue on the portfolio, CHF 700K generated, with my own tools in daily support. The same tools run with the teams I trained across French-speaking Switzerland.

• PK-Calculator: a production cost goes from half a day of waiting to two minutes, in the meeting
• An agent backed by the internal HubSpot documentation, 50+ salespeople, still in service
• Automatic follow-up on deals idle for fifteen days: fewer things forgotten, a cleaner pipeline